execution
follow up
A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more.
planning
A completed Gap Analysis identifies opportunities and helps to establish well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralize threats.
Senior Source Consulting Group, senior living consulting firm, services for senior living:
- "Recover Strong:" Customized Marketing Analysis & Action Plan Development
- Prospect Opinion Surveys (Telephone) (*new in response to COVID-19) - Determine the strength of your current database
- Database & Lead Analysis - Determine the strength of your lead sources to make informed decisions
- Market Feasibility Studies for Senior Housing - Market Analysis, Demand Surveys, Pricing & Occupancy, Competitor Analysis
- Telephone & Virtual Tour Mystery Shops (*new in response to COVID-19) - results delivered by a Sales Coach to enhance performance
- In-Person Mystery Shops (temporarily suspended due to COVID-19)
- Executive Search & Talent Recruitment Services
- The Executive Director Superstar - Creating "Sales Driver" Executive Directors
- Sales Training - Connecting with HEART - Develop an Empathetic, Prospect-Oriented Sales Culture
- Sales Coaching - Sales Skills Development delivered via Zoom - Designed for Executive Director's and Sales Teams. Tap into the Talents of your Teams
- Sales Management Services - Strategizing "hots" to improve sales process and closing ratios
- Marketing Strategy & Brainstorming Sessions
- Social Media/Facebook Engagement Strategy Development
- Referral Development Programs - Outreach and Business Development & Resident Referral Development
- Support & Program Implementation Services Available
why we do what we do
what we do
Recruiting, training, mentoring and coaching plus tracking key indicators and monitoring the competitive environment are all vital to plan integration. Together, we'll help you achieve optimal results to close performance gaps.
Gap Analysis
"Sonata Senior Living used Senior Source Consulting for a recent mystery shop and the results were astounding! This was by far the most comprehensive and valuable analysis I have ever received. Kudos to the Senior Source team for such a thorough job that not only provides comparative data, but draws on their industry experience and knowledge to identify creative opportunities for improvement."
Shelley Esden
Chief Operating Officer
Sonata Senior Living
SENIOR LIVING CONSULTING: WHAT MAKES OUR SERVICES UNIQUE?
- Sales & Marketing Focus - For Sustainable Revenue Growth
- Comprehensive Research & Reporting - Both Qualitative and Quantitative
- Industry-Specific Insight - By Experienced Senior Living Professionals
- Recommendations and Bright Ideas - Thoughtful, Well-Researched and Actionable Insight and Suggestions for Improvement
- Personalized Approach - Specific to your Project, Objectives, and Market
- Forward Thinking Talent Solutions - Attract, Cultivate & Retain Top Talent for Maximum Performance
- Strategic Partnerships - Collaborative Approach to Improving Sales Performance and Building Occupancy
Senior Source Consulting Group (SSCG) provides a variety of services designed to improve senior living sales and occupancy performance.
By working with our team of industry experts, we endeavor to view each situation with fresh eyes. Our goal is to help our clients uncover their strengths and advise on ways to mitigate threats from the competition. Each project is customized to provide community-specific solutions, relative to the competitors in the market.
Common areas that can drag down financial performance include lackluster sales execution and vacant leadership positions. Partner with SSCG to close performance gaps and enjoy greater success in the days and months ahead.
A well-defined plan serves as a springboard to energize, mobilize and focus key resources with purpose, commitment and determination to make the plan come alive.
Our Mission: Improve the Customer Experience
Senior Source Consulting Group (SSCG) was founded in 2016 with an enthusiastic spirit to address the sales and marketing challenges facing the senior living industry. With an unwavering commitment to helping senior living organizations achieve occupancy and revenue goals by improving the customer experience, we pledge to provide well-researched solutions that deliver desired and long-lasting results by attracting and retaining engaged and satisfied residents.
"The work that Senior Source Consulting produced for a special project for Sodexo exceeded expectations in detail, timeliness, creativity, and overall execution. In one aspect of the process, the team conducted mystery shops, and the approach was unlike any I have seen. We were able to meet our deadline and provide outstanding value to our clients, thanks to Senior Source Consulting Group."
Lindsay Casillas
Vice President of Sales & Business Development
Sodexo Seniors North America