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A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more.
planning
A completed Gap Analysis and research identifies opportunities and helps to establish action steps and well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralize threats.
what we do
"Grace Management, Inc. had the pleasure of enlisting the expertise of Senior Source Consulting Group for a Reputation Analysis and Mystery Shop project. Not only were the insights and analysis incredibly beneficial, the personal attention and expedient response exceeded expectations. I highly recommend the solutions provided by Senior Source Consulting Group!'
Kymm Clark
Senior Vice President of Sales and Marketing
Grace Management, Inc.
Recruiting, sales training, coaching, and process improvement, plus monitoring the competitive environment are all vital to plan integration. Together, we'll help you achieve optimal results to close performance gaps.
Gap Analysis
We're Here to Help
Call - Text - Email
Phone: Amy McKinley 615-330-9553
Phone: Libby Lauer 813-495-9669
Phone: Debra Rivas 813-480-1464
Email: Info@SeniorSourceConsulting.com
"It has been our pleasure to work in partnership with Senior Source Consulting Group. They have delivered for us consistently and have been extremely helpful in our growth and diligence capabilities. I enjoy working with the SSCG team, appreciate their responsiveness, and would highly recommend them."
Uri Kahanow,
Director of Acquisitions Tryko Partners
SENIOR LIVING CONSULTING: WHAT MAKES OUR SERVICES UNIQUE?
- Sales & Marketing Focus - For Sustainable Revenue Growth
- Quantitative & Qualitative Research & Reporting - For Informed Decision-Making
- Industry-Specific Insight - By Highly Experienced Senior Living Professionals
- Recommendations & Bright Ideas - Actionable Suggestions for Immediate Improvement
- Senior Living Specialists - Access a multitude of Best Practices for Rentals & CCRC's in for-profit and not-for-profit settings
- Personalized Approach - Specific to your Project, Objectives, and Market
- Forward Thinking Talent Solutions - To Attract, Cultivate & Retain Top Talent for Maximum Performance
- Strategic Partnerships - Collaborative Approach to Improving Sales Performance and Building Occupancy
Senior Source Consulting Group (SSCG) provides a variety of services designed to improve senior living sales and occupancy performance.
By working with our team of industry experts, we endeavor to view each situation with fresh eyes. Our goal is to help our clients uncover their strengths and advise on ways to mitigate threats from the competition. Each project is customized to provide community-specific solutions, relative to the competitors in the market.
Common areas that can drag down financial performance include lackluster sales execution and vacant leadership positions. Partner with SSCG to close performance gaps and enjoy greater success in the days and months ahead.
A well-defined plan serves as a springboard to energize, mobilize and focus key resources with purpose, commitment and determination to make the plan come alive.
"We had the great pleasure of engaging Senior Source Consulting Group on five different mystery shops including the competitive sets. The information, analysis, and reports were so well done and thoroughly comprehensive. Amy and her team provide such valuable insight and helpful commentary that allows for meaningful action steps with the community teams. They truly deliver a superior product to anything else I’ve seen in the past. Thanks for all the great information!
Kevin Donahue,
Managing Director
Blue Moon Capital Partners LP
Our Mission: Improve the Customer Experience
Senior Source Consulting Group (SSCG) was founded in 2016 with an enthusiastic spirit to address the sales and marketing challenges facing the senior living industry. With an unwavering commitment to helping senior living organizations achieve occupancy and revenue goals by improving the customer experience, we pledge to provide well-researched solutions that deliver desired and long-lasting results by attracting and retaining engaged and satisfied residents.
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"The work that Senior Source Consulting produced for a special project for Sodexo exceeded expectations in detail, timeliness, creativity, and overall execution. In one aspect of the process, the team conducted mystery shops, and the approach was unlike any I have seen. We were able to meet our deadline and provide outstanding value to our clients, thanks to Senior Source Consulting Group."
Lindsay Casillas
Vice President of Sales & Business Development
Sodexo Seniors North America
- "Recover Strong:" Customized Marketing Analysis & Action Plan Development for Senior Living
- Community "Turn-Around" Services - Diagnostic & Implementation services with "boots on the ground" sales and operational support and expertise
- Database & Lead Analysis - Uncover the stories your leads are telling to make informed decisions
- Executive Search & Talent Recruitment Services - Let us help you fill community and corporate leadership positions
- Executive Director "Superstar" Program - Create "Sales Driver" senior living Executive Directors through a supportive coaching program
- Mystery Shops & Competitor Analysis for Senior Living - Gain objective review of Sales & Operational performance and effectiveness. Telephone, web inquiry, and in-person shops available
- Market Feasibility Studies & Market Plan Development for Senior Living - Market Analysis, Demand Surveys, Pricing & Occupancy Data collection, Positioning Opportunities and more for Senior Living construction, renovation, and expansion
- Reputation Analysis & Market Intelligence Research - Comprehensive research and analysis to uncover strategic and tactical opportunities in senior living
- Sales Training for Senior Living - Connecting with HEART - Develop an Empathetic, Prospect-Oriented Sales Culture for your senior living sales team
- Sales Coaching for Senior Living - Virtual Sales Skills & Talent Development Programs. Delivered via Zoom with a private Sales Coach. Designed specifically for senior living Sales teams & Executive Directors to master critical sales skills for better performance. Ask about our popular Art of Discovery program
- Sales Performance Inquiry Calls - Objective review of senior living sales team effectiveness. Add OPTIONAL Coaching Delivery of results to conveniently and immediately enhance performance
- "Occupancy is a Team Sport" Sales Culture Development - Gain confidence to adopt a team-oriented Sales Culture. Outshine the competitors in your market
- Online Customer Experience Analysis - 97% of purchase decisions start with an online search. Ensure your senior living community's online presence outshines the competitors to capture a greater share of prospects in the market!
- Opinion Surveys & Referral Source Awareness Surveys (Telephone) - Determine the strength of your database and awareness among potential referral sources
- Referral Source Development Programs - Outreach and Business Development planning for senior living
- Resident Referral & Resident Ambassador Development Programs - Tap into your best salespeople - your residents!
- Sales Management Services - Virtual sessions to improve closing ratios through personalized support
- Social Media/Facebook - Speak to and engage with your senior living community's target audience to build a powerful word-of-mouth army for referrals!
- Strategy & Brainstorming Sessions - 60-Minute Complimentary Session. Our team has mystery shopped 4,000 + communities and we have seen a LOT. Let's discuss challenges & accomplishments and exchange ideas to leverage best practices in senior living. FUN and PRODUCTIVE! :)
- 3 Step Myers-Briggs Relationship Booster & Team Building Program - help foster understanding between individuals and jump-start relationships more successfully to thrive in a COVID-19 world and beyond!
- Tell us what support you need. We will help connect you with the right resources!
why we do what we do
"Sonata Senior Living used Senior Source Consulting for a recent mystery shop and the results were astounding! This was by far the most comprehensive and valuable analysis I have ever received. Kudos to the Senior Source team for such a thorough job that not only provides comparative data, but draws on their industry experience and knowledge to identify creative opportunities for improvement."
Shelley Esden
Chief Operating Officer
Sonata Senior Living