A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more. 


A completed Gap Analysis and research identifies opportunities and helps to establish action steps and well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralize threats. 

  • Action Planning & Bright Ideas - Deliver a stellar Prospect Experience to gain the competitive advantage in your market. 
  • Business Development Training - Learn what it takes to cultivate and harness the leads that convert faster and stay longer. Virtual coaching program, tailored to your team. 
  • Coaching & Talent Development ​ - Accelerate success through individual coaching sessions.
  • Competitor Analysis for Senior Living - Stay apprised of competitor's rates, incentives, LOC information, pet fees, dining details, special features, and more to compete more effectively.  
  • Database & Lead Analysis - Uncover the stories your leads are telling to make informed decisions.
  • Market Research, Demand Studies, Pricing Analysis and Due Diligence Research for Senior Living - Enter a new market with maximum confidence with a 360-degree view into the client asset + top comps. Ideal for senior living pre-construction, renovation, expansion, and acquisition.
  • Mystery Shops for Senior Living - Gain an objective review of a client community's appeal and effectiveness relative to the competitors to beat the market. Telephone, Web Inquiry, and In-Person shops available.
  • Online Customer Experience Analysis - Ensure your community's online presence is working in your favor to capture prospect interest.
  • Prospect / Lost Lead Opinion Phone Surveys - Determine the strength of your database and understand the opinions of potential residents.
  • ​Referral Source Surveys & Lead Development Programs - Understand Referral Source Preferences to Leverage Outreach and Business Development efforts for senior living.
  • Re-IGNITE Old Leads - Engage our talented team to make calls to your database - reignite interest, schedule tours, and warm up old, cold leads.  
  • Reputation Analysis & Market Intelligence Research - Mitigate concerns while uncovering opportunities. 
  • Resident Referral & Resident Ambassador Programs - Tap into your best salespeople - your residents!
  • Sales Coaching & Talent Development Programs - Invest in effective and affordable private sales coaching delivered via Zoom to help sales teams master critical sales skills for better performance. Topics covered include the Art of Discovery, How to Close, How to Conduct Creative Follow-up, and more. Individual and small group coaching sessions available. 
  • Sales Management Services - Create momentum and improve closing ratios through virtual support.
  • Sales & Ops Performance Mystery Shops - Uncover opportunities through an objective review of one "target" community's team's  performance. Optional time-saving coaching delivery of results to quickly enhance effectiveness.
  • Sales Specialists - Enjoy improved performance overall by engaging our highly skilled, temporary resource. Remote and on-site assignments are available.   
  • Sales Training for Senior Living - Connecting with HEART - Develop an empathetic, Prospect-Oriented Sales Culture for your senior living sales team,
  • Strategy & Brainstorming Sessions - Leverage best practices in senior living, Compiled from our team mystery shopping 4,000+ communities across the U.S. Let's discuss challenges and accomplishments and exchange ideas.  Productive & FREE. 
  • 3 Step Myers-Briggs Relationship Booster & Team Building Program - Help foster understanding between individuals and jump-start relationships to thrive as a cohesive team. 
  • Tell us what support you need. We will help connect you with the right resources!   

Services for senior living

why we do what we do

Gap Analysis, Senior Living, Marketing Plan Development

what we do

​"Grace Management, Inc. had the pleasure of enlisting the expertise of Senior Source Consulting Group for a Reputation Analysis and Mystery Shop project.  Not only were the insights and analysis incredibly beneficial, the personal attention and expedient response exceeded expectations. I highly recommend the solutions provided by Senior Source Consulting Group!'

Kymm Clark

Senior Vice President of Sales and Marketing

Grace Management, Inc.

Tracking key indicators, senior living, coaching assisted living sales

Sales training & coaching, process improvement, and monitoring the competitive environment are all vital to plan integration. Together, we'll help you achieve optimal results to close performance gaps. 

Gap Analysis

​"Sonata Senior Living used Senior Source Consulting for a recent mystery shop and the results were astounding! This was by far the most comprehensive and valuable analysis I have ever received. Kudos to the Senior Source team for such a thorough job that not only provides comparative data, but draws on their industry experience and knowledge to identify creative opportunities for improvement."

Shelley Esden
Chief Operating Officer

Sonata Senior Living

contact senior source consulting group (SSCG) to uncover opportunities and minimize performance gaps in senior living. Get started today. 

​"It has been our pleasure to work in partnership with Senior Source Consulting Group.  They have delivered for us consistently and have been extremely helpful in our growth and diligence capabilities.  I enjoy working with the SSCG team, appreciate their responsiveness, and would highly recommend them."

Uri Kahanow,

Director of Acquisitions Tryko Partners


  • Sales & Marketing Focus - For Sustainable Revenue Growth 
  • Quantitative & Qualitative Research & Reporting - For Informed Decision-Making
  • Industry-Specific Insight - By Highly Experienced Senior Living Professionals 
  • Recommendations & Bright Ideas -  Actionable Suggestions for Immediate Improvement
  • Personalized Approach - Specific to your Project, Objectives, and Market
  • Forward Thinking Occupancy Solutions -  "Beat the Market" Market Intelligence to Maintain a Competitive Advantage 
  • ​​Services Available Nationwide - Research and coaching services available in any U.S. market for enhanced results.

​​​​​Senior Source Consulting Group (SSCG) provides a variety of services designed to close performance gaps and improve senior living occupancy and sales results.

By working with our team of industry experts, we endeavor to view each situation with fresh eyes. Our goal is to help our senior living clients uncover their strengths and advise on ways to mitigate threats from the competition. Each project is customized to provide community-specific solutions, relative to the competitors in the market. 

Common areas such as lackluster sales skills, negative online reviews, and poorly communicated value can drag down financial performance. ​

Partner with SSCG to identify obstacles standing in the way to better occupancy, and let our team help your team enjoy greater success in the months and years ahead. 

Tryko Partners LLC is a real estate investment group with a focus on multifamily properties, healthcare facilities and tax liens along the Eastern Seaboard and in the Midwest.

A well-defined plan serves as a springboard to energize, mobilize and focus key resources with purpose, commitment and determination to make planning come to life. 

​"We had the great pleasure of engaging Senior Source Consulting Group on five different mystery shops including the competitive sets.  The information, analysis, and reports were so well done and thoroughly comprehensive.  Amy and her team provide such valuable insight and helpful commentary that allows for meaningful action steps with the community teams. They truly deliver a superior product to anything else I’ve seen in the past.  Thanks for all the great information!

Kevin Donahue,

Managing Director

Blue Moon Capital Partners LP

Our Mission: Improve the Customer Experience

Senior Source Consulting Group (SSCG) was founded in 2016 with an enthusiastic spirit to address the sales and marketing challenges facing the senior living industry.

With an unwavering commitment to helping senior living organizations achieve occupancy and revenue goals by improving the customer experience, we pledge to provide well-researched solutions that deliver desired and long-lasting results by attracting and retaining engaged and satisfied residents. 

Gap Analysis, Senior Living, Sales Performance Improvement Plan
Schedule a Gap Analysis Call today to discuss goals for your project
Senior Living Sales and Marketing Solutions to Close Performance Gaps

client reviews

​​"The work that Senior Source Consulting produced for a special project for Sodexo exceeded expectations in detail, timeliness, creativity, and overall execution.  In one aspect of the process, the team conducted mystery shops, and the approach was unlike any I have seen.  We were able to meet our deadline and provide outstanding value to our clients, thanks to Senior Source Consulting Group."

Lindsay Casillas
Vice President of Sales & Business Development

Sodexo Seniors North America

Grace Management, Inc.
SeniorSource Consulting Group
Schedule a Gap Analysis Call today to discuss goals for your project

follow up


Blue Moon Capital Partners. Matching institutional capital with leading, senior housing operating partners
Sonata Senior Living
Senior Source Consulting Group, Senior Housing Consulting Firm
Sodexo Senior Living Services

Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps