Senior Source Consulting Group
Sales & Marketing Solutions to Close Performance Gaps
execution
video testimonial
"Most of our communities are now pushing 90%..."
Why does James Tavormina, VP of Operations at Springpoint Senior Living love working with Senior Source Consulting Group?
Watch Now - Click Below
follow up
A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more.
planning
A completed Gap Analysis and research identifies opportunities and helps to establish action steps and well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralize threats.
- Action Planning & Bright Ideas - Learn what it takes to stand apart from your competitors. Deliver a stellar Prospect Experience to gain the competitive advantage in your market.
- Business Development Coaching- Learn how to cultivate the leads that convert faster and stay longer. Virtual coaching sessions are available; tailored to your team.
- Competitor Analysis for Senior Living - Stay apprised of competitor's rates, incentives, LOC information, pet fees, dining details, special features, and more to compete more effectively.
- Comprehensive Market Analysis- Get answers to the questions that are most important to you.
- Due Diligence | Market Research | Demand Studies | Pricing Analysis | Heat Maps & More - Gain comprehensive market intelligence for informed decision-making. Acquire, renovate, expand, adjust pricing, and enter a new market with maximum confidence.
- Mystery Shops for Senior Living - Gain an objective review of a client community's appeal and effectiveness relative to the competitors to beat the market. Telephone, Web Inquiry & In-Person shops available.
- Online Analysis - Enhanced Customer Experience analysis ensures your community's online presence is working in your favor to capture prospect interest.
- Referral Source Telephone Surveys & Business Development Guidebooks - Understand current referral source referral patterns. Personalized guidebooks help teams easily hone local business development efforts to build referral momentum and create top of mind awareness. Add on Business Development Coaching to maximize your investment.
- Reputation Analysis - Understand local opinions to mitigate concerns while uncovering opportunities.
- Resident Referral & Resident Ambassador Programs - Tap into your best salespeople - your residents!
- Sales Coaching | Sales Training |Talent Development - Accelerate success through private or small group coaching sessions. Designed to help sales teams better understand and support the prospect's emotional journey (This is Why it Matters) while mastering critical sales skills for better performance. Topics covered include - the Art of Discovery, How to Personalize Tours, How to Close, and How to Conduct Creative Follow-up. Most importantly, how to guide the entire Inquiry & Tour Process. These virtual coaching sessions magnify all other coaching and training that's been provided.
- Sales Support | Hots Management - Improve closing ratios with one on one Zoom sessions; expert coaches will help overcome objections and strategize creative follow up to move sales toward a close.
- Strategy & Planning Sessions - Compiled from our team mystery shopping 5,000+ communities across the U.S. Let's discuss challenges and best practices to help capitalize on prospect behavior and market trends. Virtual and On-Site sessions available.
- 3 Step Myers-Briggs Relationship Booster & Team Building Program - Help foster understanding between individuals and jump-start relationships to thrive as a cohesive team.
- Wide Partner Network of Resources. - Think of Senior Source as your SOURCE for industry information. Tell us what you need and we will help guide you in the right direction.
Services for senior living
why we do what we do
what we do
"Grace Management, Inc. had the pleasure of enlisting the expertise of Senior Source Consulting Group for a Reputation Analysis and Mystery Shop project. Not only were the insights and analysis incredibly beneficial, the personal attention and expedient response exceeded expectations. I highly recommend the solutions provided by Senior Source Consulting Group!'
Kymm Clark
Senior Vice President of Sales and Marketing
Grace Management, Inc.
Sales training & coaching, process improvement, and monitoring the competitive environment are all vital to plan integration. Together, we'll help you achieve optimal results to close performance gaps.
Gap Analysis
"Sonata Senior Living used Senior Source Consulting for a recent mystery shop and the results were astounding! This was by far the most comprehensive and valuable analysis I have ever received. Kudos to the Senior Source team for such a thorough job that not only provides comparative data, but draws on their industry experience and knowledge to identify creative opportunities for improvement."
Shelley Esden
Chief Operating Officer
Sonata Senior Living
contact senior source consulting group (SSCG) to uncover opportunities and minimize performance gaps in senior living. Get started today.
"It has been our pleasure to work in partnership with Senior Source Consulting Group. They have delivered for us consistently and have been extremely helpful in our growth and diligence capabilities. I enjoy working with the SSCG team, appreciate their responsiveness, and would highly recommend them."
Uri Kahanow,
Director of Acquisitions Tryko Partners
SENIOR LIVING CONSULTING: WHAT MAKES OUR SERVICES UNIQUE?
- Sales & Marketing Focus - For Sustainable Revenue Growth
- Quantitative & Qualitative Research & Reporting - For Informed Decision-Making
- Industry-Specific Insights - By Highly Experienced Senior Living Professionals
- Recommendations & Bright Ideas - Actionable Suggestions for Immediate Improvement
- Strategic | Intentional | Personalized Approach - Specific to your Project, Objectives, and Market
- Forward Thinking Occupancy Solutions - "Beat the Market" Market Intelligence to Maintain a Competitive Advantage
- Services Available Nationwide - Research, coaching, and strategic planning services available in any U.S. market for enhanced results.
Senior Source Consulting Group (SSCG) provides strategic guidance and a variety of services for the senior living industry designed to close performance gaps and improve senior living occupancy and sales results.
As senior living consultants, we operate in a strategic, intentional, and personalized way to magnify the efforts of our clients to accelerate the achievement of goals.
By working with our team of industry experts, we endeavor to view each situation with fresh eyes. Our goal is to help our senior living clients uncover their strengths and advise on ways to mitigate threats from the competition. Each project is customized to provide community-specific solutions, relative to the competitors in the market.
Common stumbling blocks include ho-hum generic tours, a negative online presence, poorly communicated value propositions, incomplete or outdated market intelligence, and a lack of human connection during the prospect experience. When present, these can drag down financial performance.
Partner with SSCG to identify obstacles standing in the way to better occupancy, and let our team provide strategic guidance to help you and your team enjoy greater success in the months and years ahead.
A well-defined plan serves as a springboard to energize, mobilize and focus key resources with purpose, commitment and determination to make planning come to life.
"We had the great pleasure of engaging Senior Source Consulting Group on five different mystery shops including the competitive sets. The information, analysis, and reports were so well done and thoroughly comprehensive. Amy and her team provide such valuable insight and helpful commentary that allows for meaningful action steps with the community teams. They truly deliver a superior product to anything else I’ve seen in the past. Thanks for all the great information!
Kevin Donahue,
Managing Director
Blue Moon Capital Partners LP
The Senior SOurce Difference
Our Mission: Improve the Customer Experience
Senior Source Consulting Group (SSCG) was founded in 2016 with an enthusiastic spirit to address the sales and marketing challenges facing the senior living industry.
With an unwavering commitment to helping senior living organizations achieve occupancy and revenue goals by improving the customer experience, we pledge to provide well-researched solutions that deliver desired and long-lasting results by attracting and retaining engaged and satisfied residents.
client reviews
"The work that Senior Source Consulting produced for a special project for Sodexo exceeded expectations in detail, timeliness, creativity, and overall execution. In one aspect of the process, the team conducted mystery shops, and the approach was unlike any I have seen. We were able to meet our deadline and provide outstanding value to our clients, thanks to Senior Source Consulting Group."
Lindsay Casillas
Vice President of Sales & Business Development
Sodexo Seniors North America