why we do what we do

Gap Analysis, Senior Living, Marketing Plan Development

what we do

​"Grace Management, Inc. had the pleasure of enlisting the expertise of Senior Source Consulting Group for a Reputation Analysis and Mystery Shop project.  Not only were the insights and analysis incredibly beneficial, the personal attention and expedient response exceeded expectations. I highly recommend the solutions provided by Senior Source Consulting Group!'


Kymm Clark

Senior Vice President of Sales and Marketing

Grace Management, Inc.






Tracking key indicators, senior living, coaching assisted living sales

Recruiting, sales training, coaching, and process improvement, plus monitoring the competitive environment are all vital to plan integration. Together, we'll help you achieve optimal results to close performance gaps. 

Argentum - Expanding Senior Living

We're Here to Help

Call - Text - Email


Phone: Amy McKinley   615-330-9553

Phone: Libby Lauer       813-495-9669

Phone: Debra Rivas      813-480-1464


Email: Info@SeniorSourceConsulting.com

​"It has been our pleasure to work in partnership with Senior Source Consulting Group.  They have delivered for us consistently and have been extremely helpful in our growth and diligence capabilities.  I enjoy working with the SSCG team, appreciate their responsiveness, and would highly recommend them."


Uri Kahanow,

Director of Acquisitions Tryko Partners






​​SENIOR LIVING CONSULTING: WHAT MAKES OUR SERVICES UNIQUE?  


  • Sales & Marketing Focus - For Sustainable Revenue Growth 
  • Quantitative & Qualitative Research & Reporting - For Informed Decision-Making
  • Industry-Specific Insight - By Highly Experienced Senior Living Professionals 
  • Recommendations & Bright Ideas -  Actionable Suggestions for Immediate Improvement
  • Personalized Approach - Specific to your Project, Objectives, and Market
  • Forward Thinking Talent Solutions - To Help You Attract, Cultivate & Retain Top Talent for Maximum Performance
  • Strategic Partnerships - Collaborative Approach to Improving Sales Performance and Building Occupancy

​​​​​Senior Source Consulting Group (SSCG) provides a variety of services designed to improve senior living sales and occupancy performance.


By working with our team of industry experts, we endeavor to view each situation with fresh eyes. Our goal is to help our clients uncover their strengths and advise on ways to mitigate threats from the competition. Each project is customized to provide community-specific solutions, relative to the competitors in the market. 


Common areas that can drag down financial performance include lackluster sales performance and vacant leadership positions.  ​Partner with SSCG to close performance gaps and enjoy greater success in the days and months ahead. 

Tryko Partners LLC is a real estate investment group with a focus on multifamily properties, healthcare facilities and tax liens along the Eastern Seaboard and in the Midwest.

A well-defined plan serves as a springboard to energize, mobilize and focus key resources with purpose, commitment and determination to make the plan come alive. 

​"We had the great pleasure of engaging Senior Source Consulting Group on five different mystery shops including the competitive sets.  The information, analysis, and reports were so well done and thoroughly comprehensive.  Amy and her team provide such valuable insight and helpful commentary that allows for meaningful action steps with the community teams. They truly deliver a superior product to anything else I’ve seen in the past.  Thanks for all the great information!


Kevin Donahue,

Managing Director

Blue Moon Capital Partners LP




Our Mission: Improve the Customer Experience

Senior Source Consulting Group (SSCG) was founded in 2016 with an enthusiastic spirit to address the sales and marketing challenges facing the senior living industry. With an unwavering commitment to helping senior living organizations achieve occupancy and revenue goals by improving the customer experience, we pledge to provide well-researched solutions that deliver desired and long-lasting results by attracting and retaining engaged and satisfied residents. 

Gap Analysis, Senior Living, Sales Performance Improvement Plan
Senior Living Sales and Marketing Solutions to Close Performance Gaps

Complete the form below. Request your FREE 60-Minute Brainstorming Session! 

"The work that Senior Source Consulting produced for a special project for Sodexo exceeded expectations in detail, timeliness, creativity, and overall execution.  In one aspect of the process, the team conducted mystery shops, and the approach was unlike any I have seen.  We were able to meet our deadline and provide outstanding value to our clients, thanks to Senior Source Consulting Group."


Lindsay Casillas
Vice President of Sales & Business Development

Sodexo Seniors North America




Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps


SeniorSource Consulting Group

follow up

A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more. 

planning

Argentum newsletter for the latest news relevant to senior living.

A completed Gap Analysis and research identifies opportunities and helps to establish action steps and well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralize threats. 

Senior Source Consulting Group, senior living consulting firm, services for senior living:

Reviews for Senior Source Consulting Group

​"Sonata Senior Living used Senior Source Consulting for a recent mystery shop and the results were astounding! This was by far the most comprehensive and valuable analysis I have ever received. Kudos to the Senior Source team for such a thorough job that not only provides comparative data, but draws on their industry experience and knowledge to identify creative opportunities for improvement."


Shelley Esden
Chief Operating Officer

Sonata Senior Living





  • "Recover Strong:" Customized Marketing Analysis & Action Plan Development for Senior Living
  • Community "Turn-Around" Services - Diagnostic & Implementation services with "boots on the ground" sales and operational support and expertise
  • Database & Lead Analysis - Uncover the stories your leads are telling to make informed decisions
  • Executive Search & Talent Recruitment Services​​ - Let us help you fill community and corporate leadership positions
  • Executive Director "Superstar" Program - Create "Sales Driver" senior living Executive Directors through a supportive coaching program 
  • Mystery Shops & Competitor Analysis for Senior Living - Gain objective review of Sales & Operational performance and effectiveness. Telephone, web inquiry, and in-person shops available
  • Market Feasibility Studies & Market Plan Development for Senior Living - Market Analysis, Demand Surveys, Pricing & Occupancy Data collection, Positioning Opportunities and more for Senior Living construction, renovation, and expansion
  • Reputation Analysis & Market Intelligence Research - Comprehensive research and analysis to uncover strategic and tactical opportunities in your market
  • Sales Training for Senior Living - Connecting with HEART - Develop an Empathetic, Prospect-Oriented Sales Culture for your senior living sales team
  • Sales Coaching for Senior Living - Virtual Sales Skills & Talent Development Programs. Delivered via Zoom with a private Sales Coach. Designed specifically for senior living Sales teams & Executive Directors to master critical sales skills for better performance.  Ask about our popular Art of Discovery program 
  • Sales Performance Inquiry Calls - Objective review of senior living sales team effectiveness. Add OPTIONAL Coaching Delivery of results to conveniently and immediately enhance performance
  • "Occupancy is a Team Sport" Sales Culture Development - Gain confidence to adopt a team-oriented Sales Culture. Outshine the competitors in your market
  • Online Customer Experience Analysis - 97% of purchase decisions start with an online search. Ensure your senior living community's online presence outshines the competitors to capture a greater share of prospects in the market! 
  • Prospect / Lost Lead Opinion Surveys  (Telephone) - Determine the strength of your database and understand opinions of potential residents
  • ​Referral Source Development Programs - Outreach and Business Development planning for senior living
  • Resident Referral & Resident Ambassador Development Programs - Tap into your best salespeople - your residents!
  • Sales Management Services - Virtual sessions to improve closing ratios through personalized support 
  • Social Media/Facebook - Best practices to engage your community's target audience, build a powerful word-of-mouth army! 
  • Strategy & Brainstorming Sessions - 60-Minute Complimentary Session. Our team has mystery shopped 4,000 + communities and we have seen a LOT. Let's discuss challenges & accomplishments and exchange ideas to leverage best practices in senior living. FUN and PRODUCTIVE! :) 
  • 3 Step Myers-Briggs Relationship Booster & Team Building Program - help foster understanding between individuals and jump-start relationships more successfully to thrive in a post COVID-19 world and beyond!
  • Tell us what support you need. We will help connect you with the right resources!   


Gap Analysis

execution

Blue Moon Capital Partners. Matching institutional capital with leading, senior housing operating partners
Grace Management, Inc.
Sonata Senior Living
Senior Source Consulting Group, Senior Housing Consulting Firm
Sodexo Senior Living Services