Senior Source Consulting Group
Sales & Marketing Solutions to Close Performance Gaps
execution
video testimonial
"Most of our communities are now pushing 90%..."
Why does James Tavormina, VP of Operations at Springpoint Senior Living love working with Senior Source Consulting Group?
Watch Now - Click Below
follow up
A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more.
planning
A completed Gap Analysis and research identifies opportunities and helps to establish action steps and well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralize threats.
- Action Planning & Bright Ideas - Learn what it takes to stand apart from your competitors. Deliver a stellar Prospect Experience and gain a competitive advantage.
- Audits & Deep Dive Analyses - More than 144,000 online searches for senior living take place in the U.S. every day. Ensure your teams are hooking prospects so they don't merely move on to the next nicely rated community on Google. From web and phone call inquiry audits to in-person competitive mystery shops and analyses, our team helps you answer the big, important questions: Did the interactions with your community create the greatest value? Could the team have done anything more to enhance the experience? What would the Shopper have done next as a real customer?
- Business Development | Referral Development Coaching Program - Want to boost local leads? Learn how to cultivate relationships with area professionals to generate organic, grassroots leads that convert faster and stay longer. Market-specific Referral Source Guidebooks available. Virtual and on-site coaching also available.
- Competitor Analysis for Senior Living - Stay apprised of competitor's rates, incentives, LOC information, pet fees, dining details, special features, and more to compete more effectively.
- Due Diligence | Demand Studies | Market Research | Pricing Analysis & More - Gain comprehensive market intelligence for informed decision-making. Acquire, renovate, refinance, expand, adjust rates, and enter a new market with maximum confidence.
- Mystery Shops for Senior Living - Learn what it takes to "beat the market." Gain an objective review of a client community's value creation, appeal, and effectiveness *relative* to the competitors in the market. Telephone, Web Inquiry, Event & In-Person shops available.
- Online Analysis - Enhanced Customer Experience analysis ensures your community's online presence (website, reviews, AI summaries, profiles) works in your favor to capture prospect interest.
- Operation Surge - Turnaround Service - Occupancy didn't stall in one day; we create a multi-pronged approach to build sales momentum quickly and strategically for long-lasting results.
- Psychographic Insights & Zip Code Analysis - Know your customer. Gain an additional layer of insights for any zip code based on Claritas 360 psychographic data. Report features Mature Market lifestyle segment information + SSCG Bright Ideas for ways to leverage the data. This analysis helps clients save money by better targeting, attracting, and retaining the right target audiences.
- Referral Source Mystery Shop - Which senior living communities in town are getting recommend most often? Understand current referral source preferences in a given market. Receive a written guidebook of the feedback, plus gain insights on ten new "make sense" sources to court. With Bright Ideas included, this report helps teams easily hone local business development efforts to build referral momentum, especially among non-paid referral sources. Add on Referral Development Coaching Program to maximize your investment.
- Reputation Analysis - Understand local and online opinions to mitigate concerns while uncovering opportunities.
- Resident Referral | Resident Ambassador | Resident Welcome Programs - Craft programs that tap into your best salespeople - your residents!
- Senior Living Sales Coaching | Mentoring | Sales Talent Development - Accelerate success through private and small group coaching sessions. Designed around Senior Source Consulting Group's proven Inquiry & Tour Planning Guide, senior living sales teams learn how to build relationships, discover the prospect's story, plan out personalized tours, leverage staff and residents, and present the community offerings as solutions so prospects feel, "this is the exact right place for me!" This program also teaches teams how to guide each prospect tour to a close. With Sales and Ops teams working hand in hand to support each prospect's emotional journey, this coaching creates a team sales culture that magnifies all other coaching and training that's been provided and accelerates sales confidence and outcomes.
- Sales Support | Lead Strategy Sessions | Prospect Tour Planning - Improve closing ratios with one on one Zoom sessions. Teams screen share their CRM, expert coaches help sales teams learn how to approach each lead strategically. Create more value and momentum by approaching prospect tours and interactions in a personalized way.
- Strategy & Planning Sessions - Magnify the results of any mystery shop by taking the analysis one step further with an in-depth in-person meeting with SSCG principals. Dig deeper into the mystery shop findings to gain a solid competitive advantage, hone value propositions, and attain NOI goals more consistently.
- Strategy & Brainstorming Sessions | Knowledge Share - Compiled from 30+ years of industry experience and our team mystery shopping 7,000+ communities across the U.S., let's discuss best practices to help capitalize on prospect behavior, market trends, technology, and best practices to amplify your community's unique set of strengths. Complimentary brainstorming sessions available.
- 3 Step Myers-Briggs Relationship Booster & Team Building Program -Help foster understanding between associates; jump-start relationships to thrive as a cohesive team.
- Wide Partner Network of Resources. - Think of Senior Source as your SOURCE for industry information. Tell us what you need and we will help guide you in the right direction.
Services for senior living
why we do what we do
what we do
"Grace Management, Inc. had the pleasure of enlisting the expertise of Senior Source Consulting Group for a Reputation Analysis and Mystery Shop project. Not only were the insights and analysis incredibly beneficial, the personal attention and expedient response exceeded expectations. I highly recommend the solutions provided by Senior Source Consulting Group!'
Kymm Clark
Senior Vice President of Sales and Marketing
Grace Management, Inc.
Sales training & coaching, process improvement, and monitoring the competitive environment are all vital to plan integration. Together, we'll help you achieve optimal results to close performance gaps.
Gap Analysis
"Sonata Senior Living used Senior Source Consulting for a recent mystery shop and the results were astounding! This was by far the most comprehensive and valuable analysis I have ever received. Kudos to the Senior Source team for such a thorough job that not only provides comparative data, but draws on their industry experience and knowledge to identify creative opportunities for improvement."
Shelley Esden
Chief Operating Officer
Sonata Senior Living
contact senior source consulting group (SSCG) to uncover opportunities and minimize performance gaps in senior living. Get started today.
SENIOR LIVING CONSULTING: WHAT MAKES OUR SERVICES UNIQUE?
- Sales & Marketing Focus - For Sustainable Revenue Growth
- Quantitative & Qualitative Research - For Informed Decision-Making
- Industry-Specific Insights - By Experienced Senior Living Professionals
- Recommendations & Bright Ideas - For Immediate Improvement
- Strategic | Intentional | Personalized - Specific to your Project, Objectives, and Market
- Forward Thinking Occupancy Solutions - For Market Intelligence to Gain & Maintain a Competitive Advantage
- Answering the Big Questions - For Added Clarity in Decision Making
- Services Available Nationwide - For Enhanced Results: Mystery Shops, Research, Value Creation, Audits, and Strategic Guidance to help clients maintain a competitive edge. Services anywhere in the US.
Senior Source Consulting Group (SSCG) provides strategic guidance and services for the senior living industry designed to close performance gaps by helping clients improve occupancy and sales results.
As senior living consultants, we operate in a strategic, intentional, and personalized way to magnify the efforts of our clients to accelerate the achievement of goals.
By working with our team of industry experts, we endeavor to view each situation with fresh eyes. Our goal is to help our senior living clients uncover their strengths and advise on ways to mitigate threats from the competition. Each project is customized to provide community-specific solutions, relative to the competitors in the market. SSCG has a proven track record of identifying client enhancements that will flow directly to the bottom line.
Common stumbling blocks include generic "over here" tours, a negative online presence, poorly communicated value propositions, outdated market intelligence, damaged local reputation, frequent turnover, and a lack of human connection during the prospect experience. When present, these can drag down financial performance.
Partner with SSCG to identify obstacles standing in the way to better occupancy, and let our team provide strategic guidance to help you and your team enjoy greater success in the months and years ahead.
A well-defined plan serves as a springboard to energize, mobilize and focus key resources with purpose, commitment and determination to make planning come to life.
"We had the great pleasure of engaging Senior Source Consulting Group on five different mystery shops including the competitive sets. The information, analysis, and reports were so well done and thoroughly comprehensive. Amy and her team provide such valuable insight and helpful commentary that allows for meaningful action steps with the community teams. They truly deliver a superior product to anything else I’ve seen in the past. Thanks for all the great information!
Kevin Donahue,
Managing Director
Blue Moon Capital Partners LP
The Senior SOurce Difference
Our Mission: Improve the Customer Experience
Senior Source Consulting Group (SSCG) was founded in 2016 with an enthusiastic spirit to address the sales and marketing challenges facing the senior living industry.
With an unwavering commitment to helping senior living organizationsachieve occupancy and revenue goalsby improving the customer experience, we pledge to provide well-researched solutions that deliver desired and long-lasting results by attracting and retaining engaged and satisfied residents.
"I can’t say enough about Amy and her team at Senior Source Consulting. Our organization has partnered with them to conduct mystery shops, and the results have been transformative for our sales teams. These shops have become a game changer—helping us identify both our team’s strengths and areas for improvement.
The reports provided by Senior Source Consulting are impressively detailed and descriptive. They include thoughtful suggestions, photos, and in-depth observations about how our sales directors interact with staff, residents, and families. Each report includes a comprehensive SWOT analysis and valuable insights on how our communities compare to the competition. The level of professionalism and care that goes into each report is exceptional, and the feedback has proven to be an invaluable coaching and training tool for our teams.
In addition to their mystery shopping services, our organization has also partnered with Senior Source Consulting and the community's investor on a lease up community. With Amy’s expert guidance, strategic sales recommendations, and deep understanding of the senior living space, we achieved full occupancy within weeks of implementing her suggestions. Her professionalism, industry expertise, and genuine care make working with her both productive and enjoyable.
Senior Source Consulting is an outstanding resource for anyone in the senior living industry looking to strengthen sales performance, improve team effectiveness, and achieve measurable results.
Dana James,
Vice President of Sales
Holbrook Life
client reviews
"The work that Senior Source Consulting produced for a special project for Sodexo exceeded expectations in detail, timeliness, creativity, and overall execution. In one aspect of the process, the team conducted mystery shops, and the approach was unlike any I have seen. We were able to meet our deadline and provide outstanding value to our clients, thanks to Senior Source Consulting Group."
Lindsay Casillas
Vice President of Sales & Business Development
Sodexo Seniors North America