A gap is a break between two objects; an unfilled space. A gap in performance is the difference between where you are and where you'd like to be. The gap represents an opportunity to achieve more.
A well-defined plan serves as a springboard to energize and mobilize key resources with purpose, commitment and determination to make the plan come alive.
A completed Gap Analysis identifies opportunities and helps to establish well-defined goals. It focuses planning to leverage strengths, minimize weaknesses and neutralizing threats.
Tracking key indicators, ongoing training, coaching, and monitoring of the competitive environment are vital components of optimal performance and plan integration.
The Gap Analysis Process:
Senior Source Consulting Group
Sales & Marketing Solutions to Close Performance Gaps
A gap in performance is the difference between where your communities are and where you'd like them to be.The gap represents an opportunity to achieve more. The gap can serve as a great motivator.
Across America, prospects walk into senior living communities every day. Prospects "tour." Salespeople call to "follow up." But oftentimes, prospects walk out with no better understanding of what makes a community special or how the community will meet their needs. Families know their current situation is not working and that they'd like to make things better but aren’t even clear how to make that happen.
In this scenario, the gap between the prospect and a senior living solution is deep and wide.
Is your community challenged to meet sales, occupancy and revenue goals? Perhaps there is a gap in sales execution, pricing or service delivery? Is your pricing correct for the market? Are the special features of your dining program being communicated? Do your therapy services and lifestyle programming stand apart from the competition? If not, the prospect may move on, leaving a gap between Inquiry and Move-In.
Fortunately, the experienced senior living professionals at Senior Source Consulting Group can help identify areas of focus and perhaps, more importantly, close the gap.
At Senior Source Consulting Group, we work with our clients on a very individualized basis, helping to explore possibilities. That is why we introduced the process we call the Gap Analysis as a tool to help uncover needs and identify potential areas of opportunity and focus.
It is a free assessment conducted by one of our senior consultants, designed to encourage dialogue and thinking. Your company and communities are already doing so many things well, but where are those needs, those gaps in performance that would benefit from some attention? With focused research and planning, could those performance gaps be filled? Would your community enjoy higher sales, robust lead generation, and greater occupancy levels?
Come to us with an open mind, and we will use a series of powerful questions to help you discover areas where you could achieve more. In a very collaborative way, we will help you define these opportunities; establish goals, formulate a plan, and establish key indicators that merit follow up for successful plan integration. The process will encourage you to build on your strengths, conquer your fears and seek greatness.
Our goal is to make the Gap Analysis process painless, comfortable and safe. We might even have a little fun along the way. Let us help you quantify the gap by discussing your performance needs. We'll then create a plan to help you achieve those goals to close performance gaps.
Senior Source Consulting Group, your strategic partner, will work to identify your senior living organization's competitive advantages and help you eliminate dangerous blind spots.