Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps


SeniorSource Consulting Group


"I used Senior Source Consulting for a project that involved market analysis and a series of various shops. They did a thorough job and went out of their way to turn it around quickly so I could include analysis in my presentation at an important meeting."


Rebecca Wheeler

Vice President of Sales & Marketing

Brookdale Senior Living




In-Person, Telephone, Web Inquiry & Virtual Tour Mystery Shops for Senior Living

What Type of Prospect Experience is your Community Delivering?


Customers reach out to your community in a variety of ways: sometimes connecting through your website; making a direct call; stopping by for a visit after work, or making an appointment in advance.  Are you 100% confident your prospects are having the absolute best experience whichever WAY and whichever DAY they are choosing to inquire? 


Senior Source Consulting Group (SSCG) mystery shop consultants can shed light on the prospect experience so you can be sure.  Our consultants have extensive experience in the industry and are highly trained to dig deep with every shop.  Our clients find our approach to gathering and delivering mystery shop results to be comprehensive and insightful. Best of all, our shops are completely customizable and flexible; just let us know what information you are most interested in gathering and that will become the focus of your project. 


Perhaps you are interested to know if your new sales training program is taking hold? Or if your virtual tour is on point? Or if your new and improved COVID-19 safety measures are being communicated effectively? Senior Source will incorporate your specifications to help you gain a better understanding of the items most important to you.


Our mystery shop reports include feedback about the sales process, value creation, and trust that is being built. Add on a mystery shop of your competitors, and our team will provide solid recommendations for ways to leverage your community's strengths, relative to your competitors, to come out ahead. Bright Ideas (immediate action steps) are shared throughout the final report designed to help you improve closing ratios, minimize threats from the competition, and deliver the best possible customer experience in the market.  


Don't spend another day not knowing. Secure objective and actionable data. Let the Senior Source Consulting Group team conduct a series of mystery shops on your behalf today.


Reach us below: 


"​Senior Source Consulting did a phenomenal job reviewing our sales and marketing associates. They were extremely detailed and provided a nice balance of positive aspects of their tour/visit, as well as areas of opportunity for the community and individual. We found them really wanting to give honest feedback with the intention on helping partner with us to improve and become stronger in the market."


Kim Ellis

District Director of Operations 

Brookdale Senior Living​​​




senior source consulting group, senior living consultants, offers professional mystery shopping services for the senior living industry

Brookdale Senior Living
Brookdale Senior Living

At Senior Source Consulting Group, we create a senior living mystery shop experience that is highly engaging and believable, and best of all, delivers comprehensive findings customized to match your expectations and sales process.

Bridge Investment Group
Mystery Shop Service for Senior Housing

Do you have an Occupancy Mystery that you'd like to Solve?


At Senior Source Consulting Group, our goal is to provide you with great insight regarding the performance of your team; your receptionists, sales team, Executive Director, and other key associates regarding the overall impression and appeal of your community. 


Our analysis will provide you with an objectiveand realistic view of your prospect's experience to help you address performance gaps. Senior Source specialty consultants provide expert analysis and feedback on ways your team can outshine the competition to attain occupancy goals.


Mystery Shop Solutions:

  • In-Person Mystery Shops (available in most areas now) - Client community review of top factors that sway a prospect's decision making  
  • Telephone Mystery Shops - Review of sales performance (client/or + competitors) to identify opportunities. Client inquiry calls can be recorded for training purposes. Time-saving coaching delivery of the findings can be added 
  • Website Inquiry & Virtual Tour Mystery Shops - Review response times and virtual presentation skills 
  • Sales & Operational Performance & Competitor "SWOT Analysis" In-Person Mystery Shops - "Boots on the ground" review of client community + competitors for a comprehensive review of qualitative and quantitative factors that sway a prospect's decision making relative to the competitors 
  • Pre-Renovation, Acquisition, and Market Reputation Mystery Shops - Gain intel in a market to hit the ground running. Can include "man on the street interviews" and telephone interviews of referral sources
  • After-Hours & Weekend Mystery Shops
  • Follow-Up Mystery Shops 

​"We have engaged Senior Source Consulting Group to shop several of our communities in order to provide feedback on everything from first impressions to the overall sales process.  SSCGs reports are thorough and full of critical information needed to deliver results.  Based on a recent report, one of our communities was able to implement positive changes that resulted in a move from 78% occupancy to 94% occupancy over a period of just a few months.  SSCG brings years of experience and a genuine understanding of the seniors housing industry to the table with each report. 

Rebecca M. Monroe
Vice President of Owner Relations
Seniors Housing and Medical Properties