Senior Source Consulting Group offers a variety of virtual Sales Coaching Programs.

Sales Coaching programs can be tailored to the individual needs of each member of the team or select from a variety of programs that have been pre-designed to address the common challenges facing senior living sales teams.

By performing thousands of mystery shops, SSCG consultants have designed the following programs to help support senior living sales teams:

  • The 7-week "Critical 6" sales coaching program develops critical skills needed for selling senior living. The program is positive in nature and teaches the essentials of being empathetic, curious, and genuine. Participants learn practical techniques to connect on a deeper level with prospects through good discovery, brainstorm ways to overcome challenges, identify the opportunities that exist, and most importantly, learn how to close successfully.
  • 4-Week "Art of Discovery" coaching program is designed to help teams focus on the prospect as a person and teaches techniques to help prospects feel heard and feel important. Participants learn practical skills to uncover important clues that can be used to plan a personalized tour and close the sale.
  • 4-Week "Business Development & Referral Development" coaching program is designed to help teams learn effective approaches for developing a robust referral development program. Participants learn practical skills to leverage Medical & Non-Medical Referral Sources for enhanced lead generation of prospects who close faster and stay longer! ​
  • One-on-One Coaching Calls to review recorded inquiry calls and make positive adjustments.
  • Other custom sessions are also available based on individual needs.

Sessions are delivered during private or small group Zoom webinars with an award-winning sales coach and provide an individualized and supportive learning environment. Time is spent on real-world leads and referral sources to practice for practical application. 

Programs are ideal for a new or struggling Sales Director, Sales Associate, or Executive Director to get teams up and running faster.

Help build confidence while mastering essential skills

Competition in most markets is fierce. A positive and personalized customer experience and an effective sales process are a must to gain the confidence of today's discerning prospects and busy referral sources. Sales and operations teams must work together to deliver a prospect-oriented experience that beats the competition.

With professional support to reinforce new skills, you and your team can confidently promote or hire the qualified individual you seek. Contact SSCG to get started today. 


  • A More Empathetic, Prospect-Oriented Sales Culture
  • A More Powerful Team Approach to Growing Occupancy
  • Greater Confidence & Enhanced Discovery & Closing Skills
  • Consistent and Effective Value Creation for better outcomes

Optional Topics Available:

  • Concierge Best Practices
  • MOD "Deep Bench" Back Up to Sales 
  • ​Growing Resident & Family Referrals 
  • Outreach & Business Development
  • Lead Micro-Strategies - Cultivating HOTS
  • ​Selling Life Care (Optional Review of the Contract to pinpoint top Value Points) 
Schedule a Gap Analysis Call today to discuss goals for your project

Coaching & confidence building Programs are available

"​I  joined the Art of Discovery Class because I had zero sales experience and I was new to my Community Relations role. Diana made things very easy to understand and gave me great tools to use when speaking with prospects. This class completely changed my approach with prospective residents and allowed me to gain more knowledge in sales and be comfortable in any situation I may encounter. Diana made the class fun and interactive and I am so grateful for her! Diana is such a kind person and it's evident she has a passion for helping people succeed in their business."

Jennifer Hyler
Assistant Executive Director/Community Relations

Willowbrook Place


Jacquelyn Montesdeoca

"Dawn Bare is great! best teacher I ever had, she really helped me to open up to people and learn to make conversation. Since I stepped in Marketing about almost a year ago I grew a lot with all the training I had with Dawn."

Magen Young

"Dawn is great! Makes to feel totally at ease during training and makes your time training with her valuable."

Steven Bear

"Dawn was friendly and knowledgeable. I've taken other sales courses and I dreaded going but not with these I looked forward to Dawn's classes!"

Kimberly Taylor

"Dawn is awesome!! She has so much knowledge and great tips to share that it's just unbelievable. I look forward to my calls with Dawn because I know that I will learn something new."​

senior source consulting group offers sales training for senior living and Sales Skills Development Programs to help senior living communities achieve greater success selling senior living  

Senior Source Consulting Group, Senior Housing Consulting Firm

Invest in your team to build Prospect-Oriented sales skills and achieve sales & occupancy goals

Tapping into your Talent 

The Hill at Whitemarsh partners with Senior Source Consulting Group for sales training for senior living.
Senior Source Consulting Group

An effective sales process is made up of deliberate steps -- in a specific order -- to successfully create value and trust.

  • Rapport Building
  • Discovery
  • Tailoring Information to Match the Prospect
  • Gaining a Commitment (Close) 

But most people are not born automatically knowing how to sell.

Do you have a new or struggling Sales Director or Sales Counselor? Simply replacing one associate with another is a low-probability way to see material improvement. 

Invest in your team instead!  Senior Source Consulting Group'svirtual sales coaching and skills development programs can help boost confidence and sales ability to close performance gaps.  

The talented sales coaches at Senior Source Consulting Group (SSCG) offer a wide variety of skills-building programs to tap into the talents of your existing team. These individualized programs also allow you to expand your talent pool by helping to train great salespeople from outside the senior living industry. Private coaching sessions provide individualized support and a supportive learning environment to help effective, prospect-oriented, sales-oriented habits form.

Sales teams will learn how to conduct discovery; how to plan and conduct personalized tours, how to set next steps, conduct creative and meaningful follow-up: how to overcome objections, how to close, and more.

These affordable and effective sales coaching programs are delivered virtually via Zoom with a PRIVATE sales coach and are designed specifically for senior living sales teams to help master the skills necessary for better performance.

Most importantly, Sales & Operations teams will learn to work hand in hand to create value for each prospect to consistently convert "nice tours" into "new residents."

Prospects ARE inquiring!

Give your team the skills and confidence to start building positive momentum today! ​ 

Willowbrook Place partners with Senior Source Consulting Group for sales training for senior living.
Benchmark Senior Living partners with Senior Source Consulting Group for sales training for CCRC sales improvement.

"​The Hill sales team just completed the first of seven training sessions with Diana.  It was fabulous.  Diana clearly knows the sales process and articulates it with compassion and certainty.

I already know that the team will benefit greatly from this experience, which means The Hill will benefit with increased occupancy." 

Chris Dwyer
Director of Sale & Marketing

The Hill at Whitemarsh


Fast Track Assimilation for Senior Living

"Senior Source Consulting helped us greatly in our efforts to turn around occupancy at our CCRC. They provided valuable market insights and many sales strategies that proved to be successful."

Chris Golen
Regional Director of Operations

Benchmark Senior Living



SeniorSource Consulting Group

Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps