"​I  joined the Art of Discovery Class because I had zero sales experience and I was new to my Community Relations role. Diana made things very easy to understand and gave me great tools to use when speaking with prospects. This class completely changed my approach with prospective residents and allowed me to gain more knowledge in sales and be comfortable in any situation I may encounter. Diana made the class fun and interactive and I am so grateful for her! Diana is such a kind person and it's evident she has a passion for helping people succeed in their business."

Jennifer Hyler
Assistant Executive Director/Community Relations

Willowbrook Place


senior source consulting group, senior living consultants, offers sales training, Sales coaching & Skills Development Programs to help senior living communities achieve greater success during covid-19 and beyond

Senior Source Consulting Group, Senior Housing Consulting Firm

Invest in Building Critical Prospect-Oriented Sales Skills to Achieve Sales and Occupancy Goals

Tapping into your Talent 

Senior Source Consulting Group offers a variety of virtual Sales Coaching Programs.

The 7-week "Critical 6" sales coaching program develops critical skills needed for selling senior living. The program is positive in nature and teaches the essentials of being an empathetic, curious, and genuine senior living salesperson. Participants learn practical skills and techniques to connect on a deeper level with prospects, brainstorm ways to overcome challenges, identify the opportunities that exist, and most importantly, learn how to close successfully.

Focused 3- and 4-Week "Art of Discovery" coaching sessions are also available. 

Sessions are delivered during private or small group Zoom webinars with an award-winning sales coach and provide an individualized and supportive learning environment. Time is spent on role-play and practice to attain desired skills. 

Programs are ideal for a new or struggling Sales Director, Sales Associate, or Executive Director to get teams up and running faster.

Help build confidence in the Sales team! Help that Executive Director know how to drive an effective sales culture in their community. Teams learn critical sales skills to achieve greater success in a COVID-19 world and beyond. 

Competition in most markets is fierce. A positive and personalized customer experience and an effective sales process are a must to gaining the confidence of today's discerning prospect. Sales and operations teams must work together to deliver a prospect-oriented experience that beats the competition. Contact SSCG to get started today. 

Topics Addressed: 

  • The Why Behind What We Do
  • The Art of Discovery
  • How to Conduct Effective Inquiry Calls
  • Why Discovery is so Critical  
  • The Importance of Personalization
  • Creating Value & SWOT Analysis
  • Prospect Visit/Tour/Virtual Tour Strategies
  • Effective Closing Techniques 
  • Mastering the Trial Close
  • Creative Follow Up
  • Overcoming Objections

With professional support to reinforce new skills, you can confidently promote or hire the qualified individual you seek, perhaps even from outside the industry, to complement your existing team.


  • A More Empathetic, Prospect-Oriented Sales Culture
  • A More Powerful Team Approach to Growing Occupancy
  • Greater Confidence & Enhanced Discovery & Closing Skills
  • Consistent and Effective Sales Process

Optional Topics Available:

  • Time Management Tips 
    • Growing Resident & Family Referrals 
      • Outreach & Business Development
      • Selling Life Care (Includes Review of the Contract to pinpoint top Value Points) 
The Hill at Whitemarsh partners with Senior Source Consulting Group for sales training for senior living.
Senior Source Consulting Group

An effective sales process is made up of deliberate steps -- in a specific order -- to successfully create value and trust. But most people are not born automatically knowing how to sell.

Do you have a new or struggling Sales Director or Sales Counselor? Simply replacing one associate with another is a low probability way to see material improvement. 

Invest in your team instead!  Senior Source Consulting Group's virtual sales coaching and skills development programs can help boost confidence and sales ability to close performance gaps.  

These skills-building programs tap into the talents of your existing team AND expand your talent pool by helping to train great salespeople from outside the senior living industry. Private coaching sessions provide individualized support and a supportive learning environment to help effective, prospect-oriented, sales-oriented habits form. Sales teams will learn The Art of Discovery; how to conduct personalized tours and virtual tours; how to conduct creative and meaningful follow up: how to close; how to overcome objections, and more. Most importantly, Sales & Operations teams will learn to work hand in hand to create value for each prospect to consistently convert "nice tours" into "new residents."

Prospects ARE inquiring! Give your team the skills and confidence to start building positive momentum today! ​ 

Willowbrook Place partners with Senior Source Consulting Group for sales training for senior living.

"​The Hill sales team just completed the first of seven training sessions with Diana.  It was fabulous.  Diana clearly knows the sales process and articulates it with compassion and certainty.

I already know that the team will benefit greatly from this experience, which means The Hill will benefit with increased occupancy." 

Chris Dwyer
Director of Sale & Marketing

The Hill at Whitemarsh


Fast Track Assimilation for Senior Living
SeniorSource Consulting Group

Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps