Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps

SeniorSource Consulting Group

Invest in Building Critical Prospect-Oriented Sales Skills to Achieve Sales and Occupancy Goals

Tapping into your Talent 

Senior Source Consulting Group offers a variety of virtual Sales Coaching Programs, based on the needs of our clients. 

The 7-week virtual sales coaching and skills development program is positive in nature and teaches the essentials of an empathetic, senior living salesperson. Participants learn practical skills and new techniques to connect on a deeper level with prospects, brainstorm ways to overcome challenges, identify the opportunities that exist, and most importantly, learn how to close successfully. Targeted 3- and 4-Week "Art of Discovery" coaching sessions are also available. 

Sessions are delivered during private or small group Zoom webinars and provide an individualized and supportive learning environment with a personal sales coach to practice, learn, and attain desired skills. 

Help get that new or struggling Sales Director or Sales Associate up and running faster. Help build the confidence of that Executive Director to know how to drive an effective sales culture in their community. Teams learn critical sales skills to achieve greater success in a COVID-19 world and beyond. 

Competition in most markets is fierce. A positive and personalized customer experience and an effective sales process are critical to gaining the confidence of today's discerning prospect. Sales and operations teams must work together to deliver a prospect-oriented experience that beats the competition. Contact SSCG to get started today. 

Topics Addressed: 

  • The Why Behind What We Do
  • The Art of Discovery
  • How to Conduct Effective Inquiry Calls
  • Why Discovery is so Critical  
  • The Importance of Personalization
  • Creating Value
  • Prospect Visit/Tour/Virtual Tour Strategies
  • Effective Closing Techniques 
  • Mastering the Trial Close
  • Creative Follow Up
  • Overcoming Objections

With professional support to reinforce new skills, you can confidently promote or hire the qualified individual you seek, perhaps even from outside the industry, to complement your existing team.


  • A More Empathetic, Prospect-Oriented Sales Culture
  • A More Powerful Team Approach to Growing Occupancy
  • Honed and Enhanced Discovery & Closing Skills

Optional Topics Available:

  • Time Management Tips 
    • Growing Resident & Family Referrals 
      • Outreach & Business Development
Senior Source Consulting Group

An effective sales process is made up of deliberate steps -- in a specific order -- to successfully create value and trust. But most people are not born automatically knowing how to sell.

Do you have a new or struggling Sales Director or Sales Counselor? Simply replacing one associate with another is a low probability way to see material improvement. 

Invest in your team instead!  Senior Source Consulting Group's virtual sales coaching and skills development programs can help boost confidence and sales ability to close performance gaps.  

These skills-building programs tap into the talents of your existing team AND expand your talent pool by helping to train great salespeople from outside the senior living industry. Private coaching sessions provide individualized support and a supportive learning environment to help effective, prospect-oriented, sales-oriented habits form. Sales teams will learn The Art of Discovery; how to conduct personalized tours and virtual tours; how to conduct creative and meaningful follow up: how to close; how to overcome objections, and more. Most importantly, Sales & Operations teams will learn to work hand in hand to create value for each prospect to consistently convert "nice tours" into "new residents."

Prospects ARE inquiring! Give your team the skills and confidence to start building positive momentum today! ​ 

Aventine Senior Living partners with Senior Source Consulting Group (SSCG) for sales coaching and mystery shops for senior living.
Fast Track Assimilation for Senior Living

​"Aventine Senior Living has greatly benefited through partnering with SSCG to train our sales directors. The mystery shop service provides a comprehensive report with succinct recommendations on what our sales directors can do to how to improve. We have seen great value in the coaching sessions that accompany the mystery shop to further reinforce the recommendations and provide an opportunity to ask questions. We have found it incredibly helpful to mystery shop each community quarterly to continue to develop our sales directors’ skills and expertise."

Carolyn Colacicco
Aventine Senior Living


For Executive Directors 

Senior Source Consulting Group also offers a 7-week program geared towardhelping senior living Executive Directors create a sales-oriented culture and a Team Approach to Occupancy.

Participating ED's will learn how to positively impact sales results at their community.  

Click below to learn more: 

senior source consulting group, senior living consultants, offers sales training, Sales coaching & Skills Development Programs to help senior living communities achieve greater success during covid-19 and beyond

Senior Source Consulting Group, Senior Housing Consulting Firm