Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps


Marketing Strategy Planning & Development  

Is your community showing its age? Has occupancy declined as new competitors have entered the market? Are you planning to invest millions to renovate your community to stay relevant in the eyes of today's demanding senior living prospect? Perhaps you are considering acquiring a turn-around portfolio or building a brand new senior living community? 

If so, you're about to undergo an expensive proposition. Researching the needs and wants of your target market and truly understating what the competitors are offering will play a vital role in the decisions you make about where to invest resources.   

How your community communicates to prospects and referral sources will dictate the future performance of that community. Understanding the true competitive landscape, such as which features, finishes, and amenities will gain favor in your market, the proper unit mix and pricing and marketing strategies all play an essential role in creating excitement and building momentum. And there's only one chance to make the right decisions that will resonate with your prospects.

Early planning and execution of the marketing and communication plan by a talented and highly productive team isn’t as easy as it sounds.  Senior Source Consulting Group will gather market intelligence and develop a plan to effectively communicate your community's advantaged will help to maintain a brisk level of sales activity.

Contact us today to discuss the many ways we can assist you in managing your construction and re-development projects.

Senior Source Consulting Groups's Marketing Services

  • Marketing Plan Development
  • Senior Housing Market Research
  • Demand Studies & Demographic Research
  • Competitor Analysis
  • Focus Groups
  • Resident Communication Plan Development - "Making the Most of your Renovation"
  • Pricing Strategies to Create Momentum
  • Deposit & Move-In Strategies to Create Excitement
  • Model Apartment Design
  • Sales Training - Connecting with HEART
  • Event Planning to Heighten Prospect Engagement 
  • Public Relations Strategy & Media Relations
  • Key Business Partnership Development
  • Positioning in the Market
  • Referral & Ambassador Program Development
  • Licensure Considerations
  • Lifestyle/Activity Program Development

These services are suitable for new communities, acquisition & renovation projects. To learn more, contact SSCG today.

"Senior Source Consulting Group did a comprehensive competitive analysis to assist us in staying ahead of our market and define our strategies. I was extremely impressed with their thoroughness, professionalism, and attention to details. I found Libby to be extremely communicative and accessible. She went above and beyond for us and the impact of their consulting project has had tremendous positive impact for our local teams. Looking forward to working with Senior Source again VERY soon!"

Margaret Cabell
Divisional Director of Sales and Marketing

senior source consulting group, senior living consulting firm, offers Senior Housing Market research and marketing strategy development to capitalize on senior housing opportunities

"You never get a second chance to make a first impression." Andrew Grant

SeniorSource Consulting Group