Is your community showing its age? Has occupancy declined as new competitors have entered the market? Are you planning to invest millions to renovate your community to stay relevant in the eyes of today's demanding senior living prospect?
If so, you're about to undergo an expensive proposition. Researching the needs and wants of your target market and truly understating what the competitors are offering will play a vital role in the decisions you make about where to invest resources. From the lobby to the unit mix, pricing, amenities, technology, apartment finishes, and overall positioning, timely research by experienced senior living professionals is a vital component to the project's success.
With hundreds of mystery shops under our belts, our team stays abreast of current design and amenity trends. Let Senior Source Consulting Group amass actionable data for you to use to your advantage during your renovation venture.
How your community communicates the renovation plans - to prospects AND residents, will dictate the future performance of that community. Understanding the true competitive landscape, such as which features, finishes, and amenities will gain favor in your market, the proper unit mix and pricing strategies all play an essential role in creating excitement and building momentum. And there's only one chance to make the right decisions that will resonate with your prospects.
Early planning and execution of the marketing and communication plan by a talented and highly productive team isn’t as easy as it sounds. Senior Source Consulting Group will gather market intelligence and develop a plan to effectively communicate renovation plans to maintain a brisk level of activity.
Contact us today to discuss the many ways we can assist you in managing your construction and re-development projects.
"You never get a second chance to make a first impression." Andrew Grant
Senior Source Consulting Group
Sales & Marketing Solutions to Close Performance Gaps
PIE CHART SOURCE:
Sales & Marketing Planning, Pricing and Execution
"Senior Source Consulting Group did a comprehensive competitive analysis to assist us in staying ahead of our market and define our strategies. I was extremely impressed with their thoroughness, professionalism, and attention to details. I found Libby to be extremely communicative and accessible. She went above and beyond for us and the impact of their consulting project has had tremendous positive impact for our local teams. Looking forward to working with Senior Source again VERY soon!"
Divisional Director of Sales and Marketing
Senior Source Consulting Groups's Marketing Plan Solutions
These services are suitable for new communities, acquisition & renovation projects. To learn more, contact SSCG today.