Sales & Marketing Solutions to Close Performance Gaps


SeniorSource Consulting Group

Sales & Marketing Planning, Pricing and Execution 

Are you about to build or acquire a new community or add/renovate units to an existing community?

In each case, you're about to undergo an expensive proposition. Researching the needs and wants of your target market will play a vital role in your offerings, from unit mix to pricing to amenities. Let Senior Source Consulting Group amass actionable data for you to use in your new venture. 

How your community performs in the first few months of pre-marketing will dictate the future performance of that community. Conducting solid pre-marketing research, picking the right market, understanding the true competitive landscape, understanding which features and amenities will gain favor in your market, the proper unit mix and pricing strategies all play an essential role in creating excitement and building momentum. An there's only one chance to make a first impression.

Early planning and execution of the plan by a talented and highly productive team isn’t as easy as it sounds. Senior Source Consulting Group will develop a plan to ensure a brisk level of activity and reservations.

Senior Source Consulting Groups also offers a vast network of experienced and talented resources to help you build successful operations upon opening. Contact us today to discuss the many ways we can assist in managing your construction and development projects.

senior source consulting group, senior living consultants, offers comprehensive marketing plan development. 

"You never get a second chance to make a first impression." Andrew Grant

Senior Source New Development/Acquisition/Renovation Marketing Solutions

  • Overall Marketing Plan Development
  • Market & Demographic Research
  • Focus Groups to Identify Customer Expectations
  • Pricing Strategies to Create Momentum
  • Deposit & Move-In Strategies to Create Excitement
  • Event Planning to Heighten Prospect Engagement 
  • Website Development
  • Social Media Strategy
  • Traditional Media Planning
  • Public Relations Strategy & Media Relations
  • Key Business Partnership Development
  • Competitive Analysis
  • Executive Search to Secure Key Leadership Positions
  • Brand Development & Culture Building (mission, vision, core value development and integration)
  • Referral & Ambassador Program Development
  • For New, Acquisition & Renovation Projects
  • Licensure Considerations
  • Lifestyle/Activity Program Development
  • Pricing, Unit Configuration & Staffing Recommendations
  • Lifestyle & Wellness Planning