Sales & Marketing Solutions to Close Performance Gaps

 

At Senior Source Consulting Group we take a different approach to analyzing the competitive landscape. We not only collect, review and synthesize objective data, we also include "soft data" such as first and lasting impressions and evaluating the entire customer experience. Our Competitor Analysis considers the online and in-person experience to give you a 360-degree view of the experience your prospect is having relative to the choices in your market. This holistic approach helps to identify ways to outshine the competition in each market you serve. 


ONLINE EXPERIENCE

With 97% of purchase decisions beginning online, how does your website experience compare to the competitors in your market? What do online reviews and ratings say about your community vs. the competition? Are social media sites and online directories more effective in telling your community's story or that of other choices in your market?  


IN-PERSON EXPERIENCE

How well does your community roll out the red carpet for prospects relative to your competitors? Is the competition creating a more personal, memorable and effective customer experience?


Let Senior Source Consulting Group help identify opportunities to beat the competition. We'll provide you with actionable insight and a full report detailing our findings. In addition to detailing the competition's current pricing and incentives, community features, services and amenities, and strengths and weaknesses, Senior Source Consulting Group, with our vast knowledge of the senior living industry, will provide you with solid recommendations and immediate action steps to help you gain a superior position in each market you serve. 

Senior Source Consulting Group's Competitive Analysis Research Includes:


  • Sales Process Analysis
  • Customer Experience Analysis
  • Pricing & Incentive Analysis (Sample Below)
  • Rating & Ranking Analysis (Sample Below)
  • Competitive Data Spreadsheet
  • SWOT Analysis
  • Website and Social Media Analysis
  • Associate Online Reviews Analysis (Optional)
  • Telephone and In-Person Research 
  • Market & Demographic Research (Optional)
  • Comprehensive Reporting
  • Strategic Recommendations and Bright Ideas Included
  • Qualitative & Quantitative Information Provided 

Know Your Competition BETTER Than They Know You


What makes one senior living community thrive in a particular marketplace while others appear to struggle?


Is one community's pet-friendly policy the secret to attracting new residents? Are the dining and activities programs far superior? Is pricing playing a crucial role? Or does one community have far superior online reviews, a more engaging website and more effective sales people?


Conducting a thorough Competitor Analysis will help answer these questions and more. A thorough Competitor Analysis identifies threats from the competition, but more importantly, identifies opportunities to leverage your organization's advantages and eliminate dangerous blind spots. 


Being vigilant about monitoring the competitive environment is essential to staying relevant in the mind of your prospect during critical steps of the decision making process. Comprehensive competitor research can turn the decision making process in your favor.


Don't lose another day wondering how your community compares to other choices in your area.  Let the Senior Source Consulting Group conduct a thorough Competitor Analysis to gather objective data and actionable insight on your behalf.


For more information, contact us today.  


senior source consulting group, senior living consultants, offers Competitor Analysis for senior living

Consumer Decision-Making Process. The consumer decision-making process consists of five steps: Need Recognition, Information Search, Evaluation of Alternatives, and Purchase and Post-Purchase Behavior. New competitors are coming online every day. What factors will sway a prospect decision in your community's favor?

Competitor Analysis


SeniorSource Consulting Group


"I used Senior Source Consulting for a project that involved market analysis and a series of various shops. They did a thorough job and went out of their way to turn it around quickly so I could include analysis in my presentation at an important meeting."


Rebecca Wheeler

Vice President of Sales & Marketing

Brookdale Senior Living