What Makes this Senior Living Sales Training Different?

Senior Source’s Connecting with HEART Sales Training sets itself apart from other sales training programs right from the start; right from the very first inquiry call.

Based on three guiding pillars: Caring, Curiosity and Connecting, our sales training taps into the ways humans feel, connect, process information and evaluate options.


Connecting with HEART helps Sales Professionals better understand their prospect's emotional state and educates them about the influential role they are playing during the prospect’s critical decision-making journey. Connecting with HEART teaches specific ways to elevate the customer experience, connect on a deeper level, engage the entire community, stand apart from the competition, and perhaps most importantly, close the sale.


Our goal is to help you build an effective sales culture. By developing your management and sales teams, Connecting with HEART will help create a team of top performers.


And by focusing on delivering an outstanding customer experience, your prospect's journey becomes a personalized and memorable one. 


Senior Source Consulting Group takes a unique approach to sales training that is effective, inspiring and fun. We engage the whole team and bolster sales efforts by capitalizing on the skills, talents, and creativity of your associates. This collaborative approach will allow you to delight your prospects beyond their imagination and dramatically set your community apart from the competition. 


Let's get started! We look forward to hearing from you. 

Senior Living Sales Training

Because most people are NOT born automatically knowing how to sell. 

SeniorSource Consulting Group

Connecting with HEART: Senior Living Sales Training 

senior source consulting group, senior living consultants, offers Effective  sales training for senior housing professionals

"Capri Senior Living engaged Senior Source Consulting to establish the foundation of our sales process. Centered on relationship selling, “Connecting with HEART” is a natural cultural fit with our organization. Senior Source Consulting’s guided approach of before and after training & follow up ensures the program is understood and embedded. We are very pleased with the immediate energy and lift it has provided in our sales approach."

Cindy Robinson, Director of Sales & Marketing, Capri Senior Living

Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps


"After implementing the process, we closed 11 sales at a visit to move-in conversion rate of 77%. There was a DIRECT correlation between using this process and the results! It took our sales through the roof."


A.D, Sales & Marketing Director 


​Arm your sales and operations teams with the knowledge, confidence, and enthusiasm that supports your prospect's journey while learning the critical "sales steps" necessary to connect with prospects...and "close" the sale.  


Senior Source Consulting Group offers multiple ways to boost sales performance at your communities:


Connecting with HEART

On-Site Sales Training for your entire leadership team. Develop a deep bench to handle prospect visits any day, and any way prospects choose to inquire.


One-on-One Sales Coaching

On-Site Sales Training and Coaching for an individual Sales Director/Sales Associate or Executive Director. A personalized, hands-on approach to ensure that learning comes to life and new skills are infused into every prospect interaction.


"Tap into your Talent" Coaching Calls Weekly coaching calls that are customized based on the challenges present at each community. Includes the sales teams and Executive Director. Participants brainstorm ways to overcome challenges, identify the opportunities that exist, and celebrate successes. These calls provide a supportive learning environment to develop new skills and practice new approaches to reach desired sales and occupancy goals. 


Have confidence that your teams will be learning from experts in the field. Turn "nice tours" into new residents. Improve sales conversion metrics by developing critical sales skills. With marketing and operations working hand in hand, the community can confidently focus on achieving sales and occupancy goals.


SSCG Sales Training & Coaching:

  • Unifies the Entire Team
  • Builds Your Team's Confidence
  • Builds an Effective Sales Culture
  • Teaches Prospect-Centered Approach
  • Teaches Valuable Closing Skills
  • Improves the Prospect/Customer Experience
  • Increases Sales Productivity
  • Boosts Resident Referrals
  • Develops, Engages & Retains the Best Associates
  • Creates Top Performers