"​Dawn Bare is great! best teacher I ever had, she really helped me to open up to people and learn to make conversation. Since I stepped in Marketing about almost a year ago I have grew a lot with all the training I had with Dawn."

Jacquelyn Montesdeoca

Marketing Associate
Acacia Creek Retirement Community


Aventine Senior Living partners with Senior Source Consulting Group for sales training for senior living.

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​"Aventine Senior Living has greatly benefited through partnering with SSCG to train our sales directors. The mystery shop service provides a comprehensive report with succinct recommendations on what our sales directors can do to how to improve. We have seen great value in the coaching sessions that accompany the mystery shop to further reinforce the recommendations and provide an opportunity to ask questions. We have found it incredibly helpful to mystery shop each community quarterly to continue to develop our sales directors’ skills and expertise."

Carolyn Colacicco
Aventine Senior Living


Sales Training for Senior Living with Senior Source Consulting Group

​​Because most people are not born automatically knowing how to sell. 

"Capri Senior Living engaged Senior Source Consulting to establish the foundation of our sales process. Centered on relationship selling, “Connecting with HEART” is a natural cultural fit with our organization. Senior Source Consulting’s guided approach of before and after training & follow up ensures the program is understood and embedded. We are very pleased with the immediate energy and lift it has provided in our sales approach."

Cindy Robinson,

Director of Sales & Marketing

Capri Communities

​Arm your sales and operations teams with the knowledge, confidence, and enthusiasm that supports your prospect's journey while learning the critical "sales steps" necessary to connect with prospects...and "close" the sale.  

Senior Source Consulting Group offers fours ways to boost sales performance at your community:

Small Group On-Site Sales Coaching 

On-Site Sales Training for a small group. Develop increased confidence to handle prospect visits from inquiry to close; Emotionally support each prospect while effectively guiding the sales process. 

One-on-One On-Site Sales Coaching

On-Site Sales Training and Coaching for an individual Sales Director/Sales Associate or Executive Director. A personalized, hands-on approach ensures that learning comes to life and new skills are infused into every prospect interaction.

Virtual Sales Coaching

​Virtual sessions are available to review and coach from recorded mystery calls.

Teams can also select from a variety of weekly sales coaching sessions, delivered via Zoom, customized based on the challenges present at the community. Sessions can include sales teams and Executive Director. Participants learn proven techniques to create value, build trust, overcome challenges, and capitalize on buying signals. These Zoom sessions provide an affordable, flexible, and supportive learning environment to develop new skills to reach desired sales and occupancy goals. 

Virtual Sales Support/Hots Management

Select additional support to help teams brainstorm effective next steps to guide warm and hot leads to a close. Turn "nice tours" into new residents. Improve sales conversion metrics by honing critical sales skills.

With sales and operations working hand in hand, the community can confidently focus on achieving sales and occupancy goals. Have confidence that your team will be learning from experts in the field.

Senior Living Sales Training & Coaching:

  • Teaches a Prospect-Centered Approach
  • Unifies the Entire Team & Builds Confidence
  • Teaches Valuable Closing Skills
  • Guides the Prospect/Customer Journey 
  • Increases Sales Productivity
  • Creates Top Performers
  • Appropriate for CCRCs and Rental Communities
Capri Communities partners with Senior Source Consulting Group for sales training for senior living.
Senior Living Sales Training
Senior Source Consulting Group provides senior living sales coaching to Acacia Creek, situated on a spectacular hillside location on 305 acres surrounded by lush landscaping and natural beauty. An “oasis in the city.” Centrally located in the Bay Area, 20 miles from San Jose, Oakland and 30 miles from San Francisco.

senior source consulting group, senior living consultants, offers Effective  sales training for senior housing professionals

SeniorSource Consulting Group

Connecting with HEART: Senior Living Sales Training 

Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps

What Makes this Senior Living Sales Training Different?

Senior Source’s Connecting with HEART Sales Training sets itself apart from other sales training programs right from the start; right from the very first inquiry call.

Based on three guiding pillars: Caring, Curiosity and Connecting, our sales training taps into the ways humans feel, connect, process information, and evaluate options.

Connecting with HEART helps senior living sales professionals better understand their prospect's emotional state and educates teams about the influential role they are playing during the prospect’s critical decision-making journey. Connecting with HEART teaches specific ways to elevate the customer experience, connect on a deeper level, engage the entire community during the prospect tour to stand apart from the competition, and perhaps most importantly, close the sale.

Our goal is to help community teams build an effective sales culture. By developing a prospect-first approach among a community's management and sales teams, Connecting with HEART will help create a cohesive and unified team of top performers.

And by focusing on delivering an outstanding customer experience, each prospect's journey becomes a personalized and memorable one. 

Senior Source Consulting Group (SSCG) sales training is effective, inspiring, and fun. Our team of exceptional coaches engages the whole team and bolsters sales efforts by capitalizing on the skills, talents, and creativity of a community's associates. This collaborative approach will allow each team to delight prospects beyond their imagination to dramatically set your community apart from the competition. 

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