Libby Lauer, MS, Co-Founder & COO

Senior Source Consulting Group

With more than 25 years of marketing and sales experience in the field of senior living, Libby has devised innovative and practical solutions to overcome occupancy and performance challenges facing senior living communities in the Southeast and Mid-Atlantic regions of the U.S. With a track record of success ranging from CCRCs to free-standing Assisted Living Communities and Memory Care, in both for-profit and not-for-profit arenas, Libby has consistently delivered results in the following areas: Marketing Management, Marketing Research, Sales & Sales Management, effective CRM Utilization, Community Relations & Business Development, Event Planning, and Overall Development of Creative and Strategic Marketing Initiatives. 

Amy McKinley, Co-Founder & CEO

Senior Source Consulting Group

Amy has been a driver of top-level performance in the senior living industry for more than 31 years and has worked for some of the industry’s most prominent and respected providers. She is a talented sales leader, sales trainer and a highly effective coach.  Over the years, Amy has worked with more than 200 teams and hundreds of individuals to leverage their strengths to produce better results and enhance their personal growth.  Amy is able to quickly assess a situation, make sound decisions and recommendations and take action to drive improved performance.  She is an effective liaison and team-builder and has a unique ability to build productive and lasting partnerships across all sales and operational departments.  Amy is a strong mentor for her teams and has, over the years, been able to identify and foster leadership qualities in others. She is insightful and passionate about building programs to drive customer interest and engagement. 

Kelly Hazlett, DIrector of Executive Recruiting

Over the course of many years, Kelly has successfully proven her dedication, passion, and love for the field of Human Resources, namely her love for people. Kelly’s most recent role was Director of Human Resources and Organizational Development at Watercrest Senior Living Group. Watercrest operates a group of Assisted Living and Memory Care communities across the Southeast. As the Director of Human Resources for 400+ associates, she developed a strategy to attract, acquire and retain top talent, worked to develop a consistent on-boarding program across all communities, partnered with the operations team to embody a culture of high performance and accountability, and successfully led the “Great Place to Work” initiative in Aging Services.

Kelly is blessed with a large extended family, most of whom reside in California. She enjoys traveling west to visit them whenever she is able to do so! In Kelly’s spare time, she enjoys working out daily, going to the beach, reading and spending time with her friends and her children. Kelly holds a degree in Human Resources Management from Florida State University in Tallahassee, FL. She is an active member in the Treasure Coast Human Resources Association and a long-standing member with the national SHRM chapter. Kelly’s strategic and tactical experience in talent acquisition, coaching and developing, training, employee relations, policy development, and communications, will prove integral to her success in the Executive Recruiting Director role at Senior Source Consulting Group. 

Laura Cassidy, MA

CEO Cassidy Consulting, LLC 

For over 25 years, Laura has been working with leaders and teams in organizations to help increase their effectiveness. Her strength is working with senior leaders to design high impact off-site meetings and conferences that build strong team relationships through strategic team-building events. She is a warm and engaging workshop leader and team facilitator. Competencies include Team-Building Seminars, Retreats & Conferences; Leadership Development & Coaching; New Leader Assimilation; Human Resources & Organizational Development, and Communications Training.Laura holds a Master of Arts degree in Human Resources Development and a Bachelor of Science degree in Business Administration. She is certified as a Senior Professional Human Resources (SPHR) professional and is certified to administer the Myers-Briggs Type Indicator (MBTI) and other leadership development and 360-degree feedback tools.   


Senior Source Consulting Group believes in the power of leadership development. When leaders feel supported, particularly during their first 90 days, their chances of success increase dramatically. We are proud to partner with Cassidy Consulting to help support and grow the senior living leaders of tomorrow.

Michael Tyre

Founder & Managing Partner, GRM
At heart, Mike is a self-described brand strategist. As managing partner and founder of GRM, Mike was driven to connect creative work to brand strategy through all aspects of a client’s program. “Over the years the media landscape has changed remarkably. Yet the fundamentals of target insights, relevant content and creative distinction are more important than ever! I work with our clients to ensure that brand and digital programs will succeed in today’s digitally-driven marketplace.”


Senior Source Consulting Group sees social media as an important part of a well-integrated marketing plan. From a senior living standpoint, "I’m very empathetic and a champion for the voices of the 'older generation.' I appreciate partnering with Senior Source Consulting Group to help senior living clients formulate a social media plan that can pull all of the pieces of their sales, marketing and operations together."

senior source consulting group, senior living consultants, offers sales and marketing services and expertise delivered by highly experienced and knowledgeable professionals.

SeniorSource Consulting Group

Senior Source Consulting Group

Sales & Marketing Solutions to Close Performance Gaps